Internet Marketing & Eshop

Eshop nowadays are constantly increasing and more and more people are buying online in a market that is constantly expanding. Professionals are constantly looking for ways to promote their online business at the lowest possible cost and with the greatest result. The solution is a correct and effective internet marketing policy. Internet marketing or web marketing or e-marketing are concepts that you now hear on a daily basis and you probably do not know exactly what it is or how it works. In this article we will try to analyze in simple words what internet marketing is and how it can help your eshop win in the fierce internet competition.



What does internet marketing include?

At this point we will mention the most basic ways in which the internet runs Marketing
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
Email Marketing
Social Media Marketing
Affiliate Marketing














SEM (Search Engine Marketing)

The SEM method includes all the actions we take to advertise on search engines by paying with clicks or views. In most online stores the best way to get visitors to them is with targeted keywords that are related to the products or product categories offered by the customer. The most popular program for running an SEM campaign is Google Adwords. Through this platform we can create one or more campaigns to select the targeting we want, the keywords we want and with a series of settings to run our campaign. This is a process that seems simple, but hides risks that can dramatically reduce the performance of our advertising campaign so it is not as profitable as it should be. Study very well before creating your first campaign or turn to the experts so that in collaboration with them you can run a campaign with full effectiveness and efficiency



















SEO (Search Engine Optimization)

SEO is about all the steps we need to take so that our website or online store appears higher in the search engines on keywords that interest us and our potential customers are looking for. SEO is a very difficult process that requires a high level of knowledge and well thought out actions so that in the long run we achieve good results and will not create problems in our online store. It is a very important part of the internet marketing mix that you will choose for your business as the right actions for SEO help not only in the search engine rankings but also in general in the best image of the business on the internet. Especially if you are an online store owner and have invested in SEO you will be amazed at how many different ways and keywords your customers are looking for your products. More information on SEO can be found in related articles on our blog 4 Practical tips for better results in SEO and SEO + Social media = SUCCESS. If you are interested in the services offered by our company regarding SEO you can see more here.















Email marketing

Email marketing is the method by which we send bulk advertising and promotional emails to our customers or potential customers. This method in Greece is so mismanaged that most people think that it no longer works. This of course is a misconception as the proper management and organization of email marketing can be very effective and offer the online store high profitability. Your offers, your new products or whatever else you want to communicate are promoted in the best way to a very well-targeted audience. You can read more about email marketing in our articleEmail marketing: 5 secrets to success . Our company offers the appwise marketing tool which can organize your email marketing in the best way. We also offer email marketing management services to always create effective and efficient campaigns.





















Social Media Marketing

We would say that it is the method that many try but few perform it really well. But first let's look at what the term Social Media Marketing means. We all now know social media (Facebook, Twitter, Google+, LinkedIn, Youtube and many more) either personally or professionally. We use them every day and each of them offers us different services. But you know that social media is also a paradise for advertising as the information entered by users provides the opportunity to become the best possible target. You can focus on the ages you want, the gender, the area, the habits and many more parameters. But apart from successful and well-targeted campaigns, social media helps us to create a strong commitment with our audience and to promote our products in a very efficient way. Of course, this is a process that requires a lot of attention and the right moves so that we can build a good relationship with our customers or potential customers in the right way. More details can be found in our article  3 Tips for better results on social media. Our company can undertake advertising campaigns in social media and the complete management of your business pages. For more information read more here.




















Affiliate marketing

This method is probably the most unknown in relation to those mentioned above. However, it is a very smart way to promote the products of your online store. Its logic is simple. You create promotional material that promotes your products and your online store and offer it to anyone who wants to advertise you (Blogs, websites, etc.). When a customer buys a product from your online store having come to it through the promotional material that a blog or website has used to advertise you then a sale is recorded to this affiliate. Then you should give him a sales commission. Why is this method smart? Because you pay from the result. Although it is logical, this process needs strong rules and a mediator platform that regulates these relations fairly and correctly. The most famous affiliate marketing platform in Greece is linkwise. If you want more information about affiliate marketing and how our company can help you, contact us .

Internet marketing is the A and Z for your internet business for its success. Especially if you are an online store owner or you are thinking of creating one, contact a company that you think will support you in the best way in this field.

Fedenet offers complete web design and eshop and internet marketing solutions.
For more information you can contact us.